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The people behind the foundation

The pandemic has exposed the unfairness in our society. It has brought an understanding of the value of those that are undervalued. With their individual experience’s skills and intellect, the trustees are all ordinary working people, who want to change the lives of those people that we now value in society.

Working for Chrysler Europe in the 70s Keith designed three cars that went into mass production. Each winning the coveted international award as European car of the year. He was appointed Director of the advance design team when PSA took over in 1980 and mapped out the future branding and design platform for Peugeot and Citroen.
He left the motor industry in 1985 to create a new lifestyle model for the aging UK population. A lifestyle for active retirees in their own home. A new format of residential care delivered into people’s own home, and a fully skilled nursing home providing palliative end of life care.
In 1990 Keith founded the first of two industry leading companies, Richmond Villages. and later in 2008 Inspired Villages. He has influenced many others in the industry including, Anchor, Rangeford and Opus. Some 30 retirement villages with over 10,000 residents and employees in the UK,



Lucinda Froggatt is a highly motivated, enthusiastic and dedicated individual who brings a wealth of management experience to The Fairliving Foundation. With backgrounds in both the property sector and event management, Lucinda is ideally suited to working as an essential part of the Foundation’s team, where her excellent organisational, communication and presentation skills define her as being vitally important to helping the Foundation achieve its aims and objectives.


Sophia is a Fellow of the Institute of Chartered Accountants England & Wales (ICAEW) and gained a degree in PE, Sports Science and Mathematics BSc (Hons) from Loughborough University in 1999.

Sophia joined the Banking & Capital Markets division of PricewaterhouseCoopers (PwC) as a graduate trainee accountant in 1999. She qualified as a Chartered Accountant in 2002 and was admitted for membership to the ICAEW in 2003.


Richard has been involved in a consultancy role in many of the major healthcare transactions in the UK and Europe in recent years.

Since moving to London from Birmingham where he was in a family firm of Chartered Surveyors in 1978 he has specialised in the healthcare market centred on the Harley Street area and provided consultancy advice both in the UK and Europe to a range of healthcare operators, investors and funders in primary care, secondary and acute care, long term care in nursing facilities and continuing care retirement communities.


John gained a degree in Economics BA (Hons) Econ from the University of Manchester in 1987.

John spent 15 years working for an independent care provider. His last role in the company was as General Manager. He also previously ran his own business delivering IT solutions to the care sector and newsagents.

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